| Q: Is Realty Radio right for all real estate
agents? A: No, I'm afraid many agents
don't want to stand out from the crowd, or offer sellers something extra. Unless
you're serious about getting lots of listings, and making a lot of money, we can't help
you all that much.
Q: Where does the Transmitter go?
A: The transmitter sits inside the home. Safe and completely silent. It won't
bother your sellers. The yard sign tells people to "tune
in".
Q: Do I need listings first, before I can try
Realty Radios?
A: No. One agent went from 0 to 9 listings on less than 3 months just by
offering this exciting technology to prospects. A 2-agent firm got 22 listings the first 22
days they started offering these systems. You talk with prospects every day. If you
tell everyone about your extra service - that you'll be at their home 24 hours a
day until it sells - you'll get listings. You don't need to wait.
Q: Will people still call if I give them
information over the car radio?
A: More will call you. Remember, you control what they hear.
You don't have to give them "too much" information - only what you think
is important. Many prospects drive by your listings every day, wondering what
they are like. But they're not motivated to call. To them, it's just a
"house for sale." Your message will bring a home to life and
make buyers want to call for a tour. And, they'll call you rather than
some name out of the phone book. They've heard you, and know you're the expert on
that home. You'll double-side more sales.
Q: Is it anything like a phone hot-line?
A: No. Your phone
number is already on your yard sign - if they want to drive home and call you, they
will. But without more information, they often have no reason to call in the
first place. After hearing your message they will be motivated to call you,
because the house sounds great, and your the expert on that home. (And your message
can include a pager or direct line number, so more calls actually get through to you.)
Q: Are they easy to use?
A: Yes. You plug one in a wall outlet, talk into it, and then take it out
to the listing and plug it in. Put up a yard sign next to your sign,
and it's working 24 hrs a day for you. Agents call every day and comment: "It's just so easy
to use."
Q: Do I need a license?
A: No. They're FCC approved - you just plug them in and enjoy.
Q: Why do you transmit on AM radio?
A: Two big reasons. First, almost every car has an AM radio. Your
message reaches everyone. Second, the FCC is much too restrictive on FM. We
can legally go 300-3,000 ft on AM. On FM, the FCC only lets you go about 60 ft.
(Some companies have made FM Transmitters that go farther than 60 ft., but they
always get fined and shut down.) 60 ft. is just not enough for many applications.
Also, AM is where most people turn for Talk Radio, so this fits right in.
Remember, you are giving helpful information, not broadcasting a music concert.
AM is great for that.
Q: Must I use 1610 AM?
A: No. You can set the transmitter to any frequency. Just
like tuning your car radio. 1610 is the most popular because it is
"open" almost everywhere. It's never given out to a commercial
station. There are also other open frequencies in your area you can use.
Q: Can have two transmitters
side-by-side?
A: Yes. You set the transmitters on two different
frequencies. The signs come with number stickers so you can change them. (The
transmitters go a good 200-300 feet and then slowly fade away so even two
transmitters several
blocks apart usually won't interfere with each other when set to the same
frequency.)
Q: Is there a step-by-step "program" I can
follow to do this right?
A: Yes. We give you sample message scripts, listing presentation scripts
and ad copy. There are dozens of easy, proven ways to quickly
get listings, and double-sided sales. You also get a wonderful video tape to play
during presentations, and to send out to FSBOs & Expireds -- you have a chance to
"stop by and chat" when you pick them up.
Q: Will everyone jump on my bandwagon once I
start?
A: No. Most of your competition is just putting in their time waiting for
things to happen. And, since the first listing you get pays
for years worth of use, you're way ahead right from the beginning. If 10 years
from now everyone offers them, you'll need them then anyway. By getting
them today, you'll have a big advantage for many years. That could mean hundreds of
extra commissions for you over the next 10 years.
Q: Why don't I see more of these yet?
A: Most agents aren't interested in doing anything new.
Nothing big
happens overnight. Remember how long your office went without a fax machine?
Now you probably use it every day. Eventually, all top-producers will use
this technology.
Q: Are they ever stolen?
A: Remember, they are inside the home, so they're quite safe.
Q: Do the transmitters use a tape to hold my
message?
A: No. Your voice is stored on a computer chip. They shouldn't wear out,
and the sound is always crisp. Your message, up to 5 minutes long,
repeats over and over.
Q: How do they sound?
A: Just like you. The chips that store your voice are very
"crisp".
Q: Will this really get me
listings?
A: Yes! If you were selling your home, wouldn't you want this extra
service to showcase your home? Sellers love getting something more.
Q: What if I can only use a single sign?
A: No problem. We have sign "riders" that still get people
tuning in. The separate yard sign is very effective, but riders will work when
needed.
Q: Can I call you with questions?
A: Please do. We act as a kind of "clearing house" for ideas,
with many agents sharing ideas through us. So call any time to talk
about your plans and ideas. Or fax us scripts for our input.
Q: When should I try this?
A: As soon as you want your real estate business to improve. They help you
all year round. Big cities and small towns. Whether you have no listings or
20.
Q: How
many should I start with?
A: You'll probably want a Transmitter for each listing you have now, so you can
see the impact of having your listings promoting you and themselves. You'll also
want a couple of extra, so you start to get new listings.
Offering it enthusiastically to every
prospect. Don't make people ask you for it -- the public isn't that knowledgeable
yet. Make it clear to everyone that YOU do something special. They'd be crazy
to do without it.
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